What a Social Media Manager Does & Why You Need One, why hire a social media manager

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In this day and age, having a brand that isn't on social media means missing out on valuable opportunities every single day. When it comes to building brand recognition, social media plays an essential role, serving as a powerful tool that influences what products and services consumers want.

When used strategically, social media helps brands connect and build relationships with their target audience, making a strong social media business strategy essential. However, being a social media manager is a full-time job, and you only have 24 hours in the day to run your business and your life. This is where hiring a social media manager comes in handy.

What is a social media manager? Being a social media manager doesn’t mean scrolling through Instagram Reels all day, although that does serve to inspire sometimes. Hiring a social media manager means having a strategic planner on board who helps you build a stronger brand presence online.

They’re typically tasked with creating, scheduling, managing, and publishing content across your brand’s varying social media accounts, making sure to deliver a consistent brand message. The types of content they create can range from written content and media, like video, photos, and graphic design. Overall, it’s both a creative and a strategic job, wherein a social media manager is expected to keep up with trends and interpret data analytics.

Moreover, they’re tasked with communication, engaging with communities online, and deploying strategies designed to increase reach.

If this sounds like a full-time job, it most certainly is. To avoid getting overwhelmed, many businesses hire a social media manager—someone who can take your online presence from chaotic to strategic.

We’re here to break down what a social media manager can do for your business.

 why hire a social media manager

Contact Yber Digitals today to supercharge your social media presence.

Strategic Planning: More Than Just Posting

Anyone can just post a picture on social media and slap a caption on the bottom—this doesn't make them a social media manager. The first and most critical task of a social media manager is creating a social media strategy for the business that aligns with your brand goals. The keyword here is strategy, and it’s what turns random posts into intentional, data-backed brand campaigns.

Social media strategy isn’t effective without data analytics, and each platform, whether you’re on Facebook, Instagram, YouTube, or TikTok, provides accounts with analytics, so you can track the success rate and performance of your posts and overall strategy.

When you hire a social media manager, make sure they are prepared to and know how to do these things:

•           Analyze your current online presence and performance

•           Research and deeply understand your target audience and customers

•           Choose the right platforms for your business

•           Set clear goals for engagement, reach, or sales.

•           Goals need to be matched by an action plan.

•           Build a roadmap for daily, weekly, and monthly content.

•           Continued data analysis and enacting constant tweaks to the strategy based on data.

This structured approach ensures you’re not just "being active" on social media—you’re building something meaningful and geared towards strategy. If that sounds like too much to handle alone, it's a clear sign to hire a social media manager.

Consistent Content Creation & Scheduling

Do you have a posting schedule? Are your posts lagging and inconsistent? Well, consistency builds engagement and gets the algorithm to bump you up so you can build brand recognition.

A social media manager isn’t just in charge of content creation and posting; they take charge of the entire content pipeline—planning, writing, designing, and scheduling. They use tools that allow them to schedule posts, tools that post automatically, so you’ll have a backlog for a well-thought-out social media campaign that isn’t just consistent at posting, it’s consistent when it comes to brand messaging.

They handle:

•           Creating content that matches your tone and voice

•           Designing graphics or collaborating with creatives

•           Using scheduling tools to post at the best times

•           Repurposing content to get the most out of every asset

This is where having a social media strategy for business truly pays off. Every post serves a purpose. Rather than scrambling to post or ghosting your audience for days, you’ll maintain a consistent presence. That alone is a reason many brands choose to hire a social media manager early on.

Engagement, Listening & Brand Protection

Posting and scheduling are only half the story—interaction is what builds relationships. While you might not have the time to respond to every message and comment, an experienced social media manager will have that covered. Not only do they engage with your community, but they also monitor feedback, DMs, and comments, responding and engaging.

Imagine a customer sends you a DM on Instagram, and you miss the chance to engage with their questions and concerns. The likely outcome is that you’ll lose their loyalty, prompting them to shop or seek services elsewhere because you weren’t able to engage and “capture” their business. A dedicated social media manager’s job is to make sure they get a reply, respond to inquiries, and build rapport with followers.

Moreover, they handle complaints and reputation issues tactfully, acting as PR or customer relations managers as well. They also track mentions of your brand and keywords to spot brand opportunities. What’s more is that hiring a social media manager can also help you engage with and foster relationships with other brands or creators. This is especially helpful for businesses that want to engage in social media influencer marketing.

Ultimately, it’s all about hands-on, full-time, dedicated attention to social media strategy for business. The right social media manager can turn followers into brand advocates. And let’s face it—handling all this while running your business is a lot. That’s why so many entrepreneurs choose to hire a social media manager. Social media today is an indispensable brand and business asset that’s best left to a professional who knows their way around social media strategy.

Staying on Trend & Algorithm-Smart

The digital space moves pretty fast. What was trending last year might be irrelevant and dated today. Moreover, platforms constantly release updates, features, algorithms, and best practices, meaning your strategy and content will have to evolve as social media does. It’s the job of a social media manager to keep up with these new developments and trends, staying ahead of these changes so you don’t have to know what the latest TikTok trend is.

When it comes to staying relevant on social media, your social media manager will identify which formats are performing best, whether it's reels, stories, or carousels. They’ll also be able to adapt strategy based on platform changes, jumping on relevant trends in a brand-safe way. They’ll also stay on top of current hashtags, audio trends, and those big cultural moments that your brand can be a part of.

Having someone focused on keeping your brand relevant, visible, and actively participating is invaluable. It’s not just about chasing trends—it's about applying them within a broader social media strategy for business.

Don’t let your brand fall behind; hire a social media manager who can keep you in the loop and on customers' feeds.

Performance Tracking & Data-Driven Improvements

Finally, a great social media manager doesn’t just post, cross their fingers, and hope for the best—they track performance. They take data and use it to refine their approach. It’s an ongoing process where small tweaks are made to enhance results.

A social media manager relies on data to inform their next move, going over past campaigns to know what went right and what didn't. They monitor everything from engagement rates, follower growth, click-throughs, conversions, and your top-performing content.

With data and analytics as their main tool, they adjust your social media strategy for business continuously, ensuring that every piece of content is more effective than the last. This kind of regular reporting and refinement is a compelling reason to hire a social media manager, especially if you’re investing in marketing. Ultimately, social media management should be strategic and targeted.

Why You Should Hire a Social Media Manager

Still wondering if it’s worth it to hire a social media manager? Here’s a simple list so you can weigh the benefits. Here’s what you stand to gain:

•           Time savings: Focus on running your business. You only have so much time in the day, let someone else manage your social media profiles and grow your brand online while you focus on other high-impact areas of business.

•           Consistency: No more missed posts or low-effort content. Be consistent, not just in posting, but in brand messaging. You get to project a consistent brand persona while staying connected with your audience.

•           Expertise: Benefit from someone who lives and breathes digital trends. Social media trends are always changing, and joining in those important cultural moments will keep your brand visible and relevant.

•           Professionalism: High-quality visuals, captions, and engagement strategies—all important elements to a solid social media strategy for business. Get a professional on board to manage all the social media technicalities.

•           Results: Have a goal-driven social media strategy for business that grows your presence and drives ROI. Data and analytics become the guiding force of your social media strategy, so that all your marketing efforts stay targeted and on point.

Final Thoughts

A successful social media strategy for business requires more than occasional posts and lucky hashtags that boost engagement. It needs purpose, planning, engagement, and constant evolution backed by data, strategy, and analytics. If you're tired of second-guessing your content or seeing minimal results, it might be time to hire a social media manager.

Ready to stop guessing and start growing? Don’t let your brand fall behind. Hire a social media manager to build a social media strategy for your business today.

Get consistent, on-brand content without the hassle—talk to us about social media management. Get in touch with Yber Digitals.

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